John C. Maxwell said,
"A leader is one who knows the way, goes the way, and shows the way.
If you don't know where you are going, any road will take you there.
To lead, a leader must know the way. But that's not enough. The leader must also go the way by practicing what he is preaching. Both of these are necessary, but not sufficient. The leader must also show the way so the leader has strong supporters and ardent followers. The continuing challenge for a leader is that the situation is hardly ever static. So, the leader must also be adept at changing the tires while the 18-wheeler is running.
How does a leader define the strategic direction given the dynamic situation?
How does a leader explain the reality of the why, the what, and the how? How does a leader give them hope for a better future?
Strategy formulation as performed by major consulting firms has reached an exalted status and a huge price tag.
And yet strategy within an industry or a company is often widely known. It is openly discussed in speeches, annual reports, and investment analyses. Many executives believe that if only a company could buy that winning Powerball ticket, they could live happily ever after. While it is clearly important, we believe that strategy must also be grounded in reality, customer-focused, simple to communicate, and flexible. And most importantly its successful implementation must be an integral part of the overall strategic plan. Very simply, to know and not do is not to know.
Leadership can mean different things to different people. Leaders from Lao Tzu to Tommy Lasorda have provided great insights.
But, the plain-spoken definition of leadership we like the most is by John C. Maxwell: "A leader is one who knows the way, goes the way, and shows the way."
Our thoughtful and common-sense approach incorporates five key elements: Vision, Mission, Strategies, Objectives, and Plans. It allows organizations to make the complex simple—the job of strategy formulation—and make the simple work—the job of strategy implementation. As Andy Grove of Intel put it, “Strategy is important. Figuring out what to do is important. Doing them and doing them well is equally important.”
Our leadership and strategy articles have been published in reputed publications:
Featured columnist for the "Smart Manager" column in Modern Pharma, a premier magazine of the pharmaceutical industry in India
Journalists and reporters frequently ask us to share our views on today's leadership challenges: